SEO is an acronym that gets thrown around so much that people lose sight of what it means. If you are setting up websites for the purpose of affiliate marketing, you can easily forget about this and start to work on the design and link structure of your page instead of the true efforts of attracting organic search results. When you’re making any type of site, even something that is meant to make you money through affiliate connections, it’s imperative that 3 crucial elements are adhered to. Without the elements attached to the design structure, you could see a dramatic drop in interest, traffic and more. A lot of webmasters are suffering from a lack of traffic, and some have even given up on the idea of affiliate networking as a result. If you want to get anywhere online, even if it’s just for the purpose of blogging, you need to focus on 3 elements of search engine optimization.
Keep It Simple (Design, Navigation, Content)
The purpose of an affiliate website is to get people to click through links and buy something. This is tricky, because search engines don’t especially like these types of sites. You’ll need to keep things simple when it comes to layout, design, and navigation. When these are set into place, they need to point the end user into a clear follow through in terms of navigating the page. Even if your main goal is to sell things, you want to make sure that the user is not confused, or “tricked” into trusting your content. There’s too many people trying to dump affiliate links into search results, and that’s not a good thing. Simplify your approach and focus on proper SEO from the start.
Add Content That Works on Many Levels
One of the most important things that you can do to add credibility to your website, is to add content that readers want to look into. Setting up a simple blog, for instance, is a good way to attract customers through organic search results. The focus of the blog has to be on quality information, tutorials, and things that are not overtly sales related. Yes, you want to make affiliate commissions, but you have to rope people in with trust. If you deceive them or “trick” them into trusting you and they click through a link to find out that the information they’ve read is a lie or that it’s meant to sell them on something that is too good to be true, you will lose rankings as the bounce rate starts to creep up high. In the end, for the best SEO make sure that you’re working on unique content that adds value to the page.
Gain The Trust of Other Pages (Backlinks)
Here’s the one caveat to affiliate networking, you’ll need to figure out a way to gain leverage from other pages. You’ll want to gain backlinks from pages that are similar to yours, but do so in a way that is not just self-serving. This complication can be aided through the hiring of a SEO firm that knows how to get your link spread through blogs, press releases and more. Even if you’re site is 100% geared towards driving visitors to affiliate links, you need to make sure that you get trust from outside sources. Backlink generation gives your site credibility, and could gain you the authority and trust needed to get organic traffic through search results faster than by just paying for traffic alone.
The above optimization elements work best for affiliate websites. If you find yourself struggling to rank, don’t worry, it will happen, it just takes a little time. You’ll need to hire a professional if you run out of ideas, or you don’t see your efforts getting you anywhere. It’s very possible to rank high with any search platform, but it’s an uphill battle if you aren’t focusing on the right components.